Having an audience of people who know your brand like the ‘back of their hand’, Is detrimental…I make It my responsibility to ensure every client I work with is being handled with the utmost care as the integrity of their brand is PARAMOUNT.In our current economic climate, it is more important than ever to ensure your business is protected from the waves of uncertain times.

To do this:The content you roll out needs to be RECESSION-proof...

I recently asked a fellow business owner a question, after seeing some of the monstrosities of a few emails I have read…Idk what kind of mind-boggling salesy script… customer-deterring, soul-wrenching...
or reincarnation into a slug... Content is being rolled out to innocent people.But what I do know is that not many brain calories are used in the process of making these messages to their audience.Anyway, this is the question I asked him:“If you were to sell your product on a stage, in the Narendra Modi Stadium, how much research and preparation would you do? “

They replied back “I would spend hours upon hours reviewing my pitch, and I would be sweating and nervous as a dog on firework night”...I would review every pause, every question and every point made needs to IMPACT”Then I ask him…“Okay great, so how much time would you prepare for an email that goes out to 80,000+ people?”SILENCEThen I heard…GULPI absolve his guilt by reassuring him that it's not uncommon to underestimate the power of an email list…Even highly converting businesses under-utilize it, which is a real shame as they don't realise their full potential.The best thing you could possibly do now is relight the fires in the reader's mind…Draw out their pain.Dig the knife way deeper than it's ever gotten before.Now…When the fires hotWhen the metal is malleableWe strike!!!-Marketing Wizard